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U.T.. brand clothing is designed for leisure, walks, and home time. It’s the kind of piece you wear to a picnic, a trip out of town with friends, an evening at a café, a football match, a casual stroll, or a Sunday breakfast. The unisex and oversized fit make it suitable for every family member, regardless of gender, age, or size. The U.T.. brand embodies a stylish, free-spirited, urban, and independent aesthetic.
U.T.. brand
Moscow, 2022
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Versatility, clarity, and dynamism are the brand’s core characteristics, reflected both in its products and visual identity. The emotion it conveys is the feeling of freedom in a big, modern city.
The brand identity of U.T.. is similar to a basic wardrobe. A complete look is created through key accents, such as clothing photography and well-chosen typography.
1 step
Brand concept
city
comfort
sport
Logotype
2 step
Main logo
Trademark
#59564F
#BEB8AD
#262625
#EDEBE7
#CDD300
Brand guide preview
The company's corporate style, guidebook (manual on the use of the corporate style) and design of carriers of corporate identity were developed
Corporate identity
3 step
4 step
Сarriers
The official website and online store of the U.T.. clothing brand feature a 3D product view in the catalog. Work was done on code customization for the online store and shopping cart, as well as on animation and special effects.
Online store
5 step
Demonstration of the desktop version
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Demonstration of the mobile version
6 step
Catalog
Lookbook
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© Natalia Vidi, 2022-2025
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Designer Natalia Vidineeva