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A women’s clothing, accessories, and jewelry brand founded by stylist Daria Tronova. The brand was created as an expert-driven, highly practical concept for everyday life. It is designed to help every woman find pieces that combine relevance, functionality, thoughtful details, and versatility while maintaining femininity and sensuality.

Moscow, 2022

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Thin lines forming a grid symbolize an open magazine spread. They also create associations with the term “clothing line” or even the structured grid of an Instagram feed, where the brand’s core audience is most active.

The brand’s visual identity began with the concept of a magazine—not one about high fashion, but about everyday, accessible style. The target audience appreciates a magazine-like aesthetic, making this approach intuitively familiar to them.

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2 step

Brand guide preview

The company’s corporate style, guidebook (manual on the use of the corporate style) and design of carriers of corporate identity were developed

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Beyond the logo’s visual application across various media, additional print and production designs were developed, including paper shopping bags, a dust bag, sewn-in labels, and branded tags.

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The official website and online store of the Tronova brand, specializing in women’s clothing and accessories, were also designed and developed. In addition to design and layout, extensive customization was implemented on Tilda, including animations, modifications to the shopping cart, and CSS styling adjustments.

5 step

Demonstration of the desktop version

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Demonstration of the mobile version

store

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© Natalia Vidi, 2022-2025

Website made on Tilda

Designer Natalia Vidineeva