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PADset specializes in interior furnishings. Selection and delivery of everything necessary for interior arrangement and/or implementation of a design project. More than 10 years of experience, knowledge of all suppliers on the market, a large product catalog, knowledge of the specifics of interior design and work with designers, the ability to find everything needed for a design project or make custom-made furniture - this is about PADset.
Moscow, 2023

PADset

• Lighting

• Walk-in wardrobes

• Plumbing

• Furniture

• Kitchen

• Decor

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This is a set, a kit. This also explains the company's activities. After all, the company provides interior components, that is, the necessary set for the implementation of the developed design and interior decoration. A set of furniture, plumbing, lighting, decor - everything that is used in interior visualization, without searching on the Internet and independently calling production facilities.
SET
This is an abbreviation of Professional Artistic Design. These words directly explain the company's activities. Also "A pad"  is a notebook, tablet, used mainly for drawing and by designers.
PAD
At the stage of contacting me, the client did not yet know what his company would be called. Together we found a name that 100% reflects the company's ideology.
1 step

Naming

logo variations
The company name "PAD" is formed from 3 circles, forming a single connection between themselves. The circle is the most harmonious geometric figure, it symbolizes integrity, safety, perfection, unity. It is a symbol of completeness, which contains the idea of ​​both constancy and dynamics. “PADset” gives all these feelings to clients in the implementation of interiors.
The slash is a web symbol, it is in any domain name, in any web page address, and is also associated with search in browsers. In this way, we subtly hint to the consumer that with "PADset" you can find everything you need, taking into account the design project, functionality or just a dream from your imagination, but without a long search on the Internet.
2 step

Logotype

Brand guide preview
The company's corporate style, guidebook (manual on the use of the corporate style) and design of carriers of corporate identity were developed.
3 step

Corporate identity

4 step

Carriers

Business documentation
Print design
Lanyard
Roll-up
Merch
Digital
Entrance sign
5 step

Catalog

Internet catalog
Printed catalog
Comprehensive design of a business Instagram account: post design and feed, story design layouts, highlights, avatar, account visualization and creation of a guide to using corporate style in social networks.
6 step

Instagram profile

Account visualization
Feed visualization
Story visualization
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Designer Natalia Vidineeva