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Madame Belle is a beauty salon offering a wide range of services, including manicures, pedicures, permanent makeup, eyelash and eyebrow lamination and extensions, and waxing. With luxury cosmetics, top-notch service, and a focus on both beauty and clients’ health, Madame Belle stands out. It is also a cozy and stylish spot in Paris. The interior design fully reflects the company’s signature style.
Madame Belle
Paris, 2023
• epilation
• massage
• permanent makeup
• eyelash
• makeup
• manicure
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Brand guide preview
Logo variations
The company's corporate style, guidebook (manual on the use of the corporate style) and design of carriers of corporate identity were developed.
Corporate identity
2 step
A corporate logo and its variations were developed: the main version of the logo with a descriptor, a corporate sign, and a name sign.
Logotype
1 step
3 step
Сarriers
Paper bag
Print design
Corporate merch
Signage
One-page website in 2 languages (French and Russian). The website contains all services and price list, reviews, portfolio, about the company and other important information about the beauty salon. In developing the website on Tilda, I worked with programming code to implement design ideas and make the website more user-friendly.
Website
4 step
Demonstration of the desktop version
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Demonstration of the mobile version
5 step
Comprehensive Instagram account design: post design and feed curation, story templates, highlights, profile picture, account visualization, and creation of a guide for using brand style on social media.
Instagram profile
Account visualization
Feed Visualization
Story Visualization
Basic Colors
Additional colors (for photo content)
Highlights
The feed uses visuals of nude shades, red and black&white, according to the corporate palette.
The salon portfolio is published in the feed only if it corresponds to this palette. The entire portfolio is published in stories and saved in highlights.
The salon portfolio is published in the feed only if it corresponds to this palette. The entire portfolio is published in stories and saved in highlights.
Information post with title
Branded photo background
Branded background
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© Natalia Vidi, 2022-2025
Website made on Tilda
Designer Natalia Vidineeva