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ALMA is a brand of medical cosmetics for girls and women in the upper-middle and luxury segments. Translated from Hebrew, the name Alma means “young” or “maiden.” The brand embodies a woman who is refined, graceful, joyful, noble, poised, and appreciates aesthetics in all its forms. These qualities formed the basis for the creation of the brand’s identity.

Alma

Moscow, 2022
injection cosmetology
Hardware cosmetology
Show:
liberty
medical
aesthetic
L
M
A
authentic
A
Translated from Hebrew, the name Alma means “young” or “maiden
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Naming

6 variations of the logo
The logo embodies the core idea – the beauty of a woman (Alma), which is “supported” and “protected” by the hands of the two founders of the brand, two cosmetic doctors

Logotype

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#59271C
#A66151
#E0C4AE
#D98E7E
#260A07
Brand guide preview
The company's corporate style, guidebook (manual on the use of the corporate style) and design of carriers of corporate identity were developed

Corporate identity

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4 step

Сarriers

Business cards
Certificate
Postcard
Digital
5 step

Instagram profile

Palette
Feed visualization
Highlights
Stories
6 step

PDF files

Price
Guide
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© Natalia Vidi, 2022-2025
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Designer Natalia Vidineeva